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Josh "El Mago" Juarez boxing tee


"if you're good at something, never do it for free."

You see that ZENO Design Co. logo on the bottom right of the image above? Thats my partnered design company with Happy Oscar. This project is a first of our Creative Threads service. It was a fun project to work on.


"... and here.. we.. go."

Laredo boxer Josh Juarez and his brother, Frank, inquired on creating a custom designed tee for fight night. Knowing Josh from one of Oscar's first podcast show, we were excited to create this project him. Each year, they sell merch with a theme. This year, the theme was The Dark Knight's Joker. Being a fan of the movie and character, I started visualizing what the design would look like.


Here are the Discovery Meeting notes:

  • Joker Face Paint

  • Joker Poker Card

  • JJJ Logo

  • Black Tee

Knowing all the elements needed, I looked for inspiration and references.



"i'm a man of my word."

I promised I'd create an awesome design. As the first apparel design project at Zeno, I wanted to make sure it was an impressive one. Capturing the the facial details with the joker face paint was challenging, but I did my best.


I'm glad they liked the final design! It was great seeing people wearing the tees on Fight Night.

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